Marketing is the lifeblood of any company. The ability to prominently showcase your product to consumers is imperative to business growth. From a prospective customer's standpoint, viewing the functionality of a part and how it will be produced can be the deciding factor. For your marketing team, being able to display your product first is the key to getting “in the door” at many organizations.Read More
The 2015 Benchmarking and Best Practices Conference just finished its 15th year in Indianapolis!
MAPP Benchmarking and Best Practices Conference was featured as one of the best manufacturing conferences for plastics processing executives and the Engineering Resource Center was excited to be one of 40 sponsors at the event this year. The Benchmarking Conference was packed full of best practices, leading edge benchmarkers, and top-level presentations. It's safe to say the Engineering Resource Center went home feeling nothing less of enlightened and inspired.Read More
How often does a representative from your marketing or sales department approach your product development staff or engineers about developing a prototype part to have on display at a trade show? If a plastic prototype isn't currently part of your marketing team's trade show checklist, your team may be missing out on an essential tool for standing out from your competition. From a prospective customer's standpoint, being able to view the functionality of a part and how it will be produced can be the deciding factor. Here are 3 great reasons to have plastic prototype parts available for viewing at your next marketing tradeshow:Read More