How often does a representative from your marketing or sales department approach your product development staff or engineers about developing a prototype part to have on display at a trade show? If a plastic prototype isn't currently part of your marketing team's trade show checklist, your team may be missing out on an essential tool for standing out from your competition. From a prospective customer's standpoint, being able to view the functionality of a part and how it will be produced can be the deciding factor. Here are 3 great reasons to have plastic prototype parts available for viewing at your next marketing tradeshow:
- Provides focus on testing and functionality of the production-quality part: Oftentimes low-cost and rapid prototype development will produce a part that does not best represent what is desired for a final product. Working with an experienced engineer and prototype production facility can help with the development of a quality part that displays the true functionality of the part in its intended use. It is possible to for these qualities to be obtained in a quick manner and within the timeframe needed to have your part on display at your next marketing function. Having a production-quality part available for prospective customers to view puts an added emphasis on your business’ credibility and the full scope of testing needed to be done to prove functionality of the product. Trade show displays that focus on performance and validation testing are guaranteed to produce a positive response from booth visitors as well as set you a part from other manufacturers.
- Showcases part more effectively with ability to analyze design: Until a customer has a tangible part in their hands to view, analyze and discuss feature options, they may not fully realize their needs. They may also discover that what they thought they needed can actually be done in a quicker, more cost-effective way. Even if the production-quality prototype part on hand for viewing is not necessarily the design needed by the prospective customer, discussion surrounding the creation of the part will give assurance in regard to your capabilities and expertise.
- Displays material selection, capabilities and areas for cost efficiencies: It is not uncommon for someone to respond more positively to a product they can see, touch, and discuss modification options, than one they cannot. It is easy to separate yourself from competition that has only presented vague designs or non-functional parts. By showcasing quality that focuses on product intent, you’ll be viewed as a producer that acts as a true partner; keeping the customer’s budget, design specifications and timeline needs at the forefront of each step of the design and production process.
Alignment between marketing, sales and engineering is an important partnership to consider when preparing for a marketing function or trade show. While quality prototype parts can be designed and developed to meet aggressive timeline needs with the advanced technologies that are now available, planning appropriately can make the difference when establishing new customer and partner relationships. Working with an experienced rapid prototype team to prepare for your next big event will not only deliver the quality parts needed, it will provide cost savings and opportunity for business growth.
What steps will your sales and marketing team take to establish an effective presence at an upcoming event?